SWOM Webinar: "Understanding How Buzz Spreads," with Emanuel Rosen

Understanding How Buzz Spreads

Emanuel Rosen is the dean of buzz. His ground-breaking book, “The Anatomy of Buzz," defined how buzz spreads from person to person, network to network. In this webinar, he’ll explain what you need to know to generate buzz for your company, product or brand. He'll also share results of an extensive new round of research with industry leaders, analysts and customers on how buzz is spreading even faster today via social networks and social media.

What you’ll learn:

• Strategies for stimulating customers to spread the word
• Why your best customers don’t always bring the most referrals
• The role of hubs and how their opinions spread across networks
  
• Why the dispersion of buzz is as important as its volume
• Five practical tips to get you started

Ideal for:
Marketing managers, marketing directors, marketing coordinators, entrepreneurs, and business owners.

When:

Wednesday, Feb. 25, 2009, 1 pm CDT / 2 pm EDT /11 am Pacific

Where:

Online, live. After you register, you'll receive instructions on webinar location, plus a unique username and password.

Requirements:

• A broadband connection.
  
• A valid email address and your correct last name, which must be at least four characters long. (We realize a four-character last name is a stupid requirement, especially if your last name is Lee, but we are beholden to stupid technology requirements. If your last name is three characters long, please add a 1 or some other character to it. Thanks.)
• To ensure you receive a confirmation email, add ben@benmcconnell.com to your email address book/safe list.

Cost:

The quicker you register, the better the price. Everyone who registers at the paid level gets free access to an archive recording of this webinar.

About our presenter:
Emanuel Rosen began understanding the role of buzz in the advertising business. As a copywriter in Israel, he worked with a variety of products, from Peugeot to Sano to Kodak. During the 1990s, he was VP Marketing at Niles Software in Berkeley, California. There he was responsible for launching and marketing the company’s flagship product, EndNote — a tool for managing bibliographic references. Buzz about EndNote began well before the product was released; today, you would be hard pressed to find a university where people don’t use it. Since 1998, when he sold his share in the company, he has dedicated his time to studying and writing about word of mouth. His resulting book, “The Anatomy of Buzz,” is a seminal study in understanding how word of mouth spreads. With over 100,000 copies in print, it has been translated into 12 languages. A completely revised and updated version, "The Anatomy of Buzz Revisited," will be released in February 2009. Follow him on Twitter @emanuelrosen

Your host:

Ben McConnell is the co-founder of SWOM, co-author of the Church of the Customer Blog, and co-author of the books, "Citizen Marketers: When People are the Message" and "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force." His life and work are best when co-authored. Follow him on Twitter @benmcconnell

About SWOM webinars:

SWOM's Wednesday Webinars are educational sessions to help entrepreneurs, managers, marketers, and change agents build word of mouth into the DNA of their organizations by understanding numerous aspects of psychology, sociology and technology.

For more, visit the SWOM webinar home page and archive.